401 MAIN STREET
BYRON, GA 31008
Click It Or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create a seat belt usage rate of around 90 percent. Across Georgia – day or night – the message is simple: Click It Or Ticket.
Seat belts are the most effective safety feature available in vehicles today; even so, too many Americans fail to regularly wear a seat belt when driving or riding in a motor vehicle. The effectiveness is indisputable. In 2010 alone, seat belts saved 12,546 lives nationwide.Every year during the Memorial Day and Thanksgiving holiday periods, law enforcement agencies in Georgia join forces for an enforcement blitz that delivers that message.
The mobilization is supported by paid advertising campaigns on the national and local levels, as well as earned media campaigns aimed at raising awareness of the importance of seat belt use and law enforcement's commitment to enforcing Georgia's seat belt laws.
The Click It or Ticket program was conceived in North Carolina in 1993. It was the first statewide occupant protection campaign in the United States. This innovative program combined 3,000 enforcement checkpoints, paid advertising and earned media to build public awareness. During the enforcement, more than 58,000 citations were issued for seat belt violations. State seat belt use rates rose from 65 to 81 per cent by July 1994.
South Carolina became the second State to conduct a Click It or Ticket campaign. The campaign included enforcement and earned media, as well as paid advertising supported by a $500,000 grant from the National Safety Council’s Air Bag and Seat Belt Safety Campaign. During a two-week enforcement period, 3,303 checkpoints were conducted and 19,815 citations were issued. By the end of the two-week enforcement period, seat belt use among front-seat occupants rose from 65 to 79 percent.
Georgia got on the bandwagon when eight States across the southeast joined together to launch the first regional Click It or Ticket campaign in May 2001. NHTSA Region IV officials, the Air Bag and Seat Belt Safety Campaign, State Highway Safety Offices and local law enforcement officials coordinated efforts in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.
All eight states simultaneously participated in a five-week earned media campaign; a $3.6 million two-week paid advertising campaign; and two weeks of intensive, highly visible enforcement. Some 3,250 law enforcement agencies participated and conducted more than 25,000 checkpoints or patrols. Enforcement efforts resulted in 119,805 seat belt citations, 9,495 child restraint citations, 8,478 DUI arrests, recovery of 254 stolen cars, and the apprehension of 1,471 fugitives. Substantial increases in the belt use rates were seen in every State.